Do you buy it? Are you buying it?
We’ve all seen this story before; a game is released and, magically, there is DLC available to buy on day one. Some people pay no attention, some say “Cool! DLC!” and others cry foul. I can’t blame the latter crowd because of their reasoning. This group believes that content was withheld from players for purposes of making a quick five or ten dollars beyond the sixty you’ve already paid for the game.
I have to admit that, though I didn’t take to the internet to vent my rage, I did agree. Day one DLC felt like some content had been removed and held for ransom, and in some cases it had, as was evidenced by the small download size. Today, Mass Effect series Executive Producer Casey Hudson tweeted the following:
It takes about 3 months from “content complete” to bug-fix, certify, manufacture, and ship game discs. In that time we work on DLC.
— Casey Hudson (@CaseyDHudson) February 23, 2012
Ok, that actually makes sense to me, knowing what I know about content and patch certifications on Xbox Live. He goes on to say “DLC has fast cert and no mfg., so if a team works very hard, they can get a DLC done in time to enjoy it with your 1st playthrough on day 1.” and continues about Mass Effect 3 specifically with “On
#ME3, content creators completed the game in January & moved onto the “From Ashes” DLC, free w/ the CE or you can buy separately.”
Hudson’s explanation actually makes a lot of sense as the dev teams working on Mass Effect 3 aren’t going to immediately move on to the next game but will still be on hand to create DLC. Why not use the time he mentions to start making DLC? I will say that though I’m sure some sleazy crap has been pulled in the past, I do believe his explanation. What do you think, are you buying this? Let us know in the comments and check out Mass Effect 3 (and the From Ashes DLC) on March 6th.