EA is getting back into the MMA game in a big way.
In some of the biggest news to come out of the EA E3 2012 Press Conference, the EA and the UFC have announced a multi-game deal with EA Sports to produce the next few UFC games.
We weren’t given any details on when the first game will be released or exactly how many games will be produced by EA sports but this was announced by Dana White himself during EA’s E3 2012 press conference.
“We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic and deeply connected UFC videogames,” Andrew Wilson, EVP and Head of EA Sports, stated. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”
In case, like us, you were wondering what went down between the UFC and THQ leading up to this it seems that the split was amicable. “We’ve relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape,” THQ CEO Brian Farrell stated. “THQ’s more focused strategy moving forward meant that transferring the license to EA made sense to all parties. We’d like to thank the UFC for their great support and partnership and wish EA all the best moving forward.”
We’ll be very interested to see how this first game turns out. We’ll have more info for you as it becomes available.