For the same reasons I’m not worried about used games.
Used games are one of the hottest topics at this year’s E3 conference and, despite the fact that they are at the forefront of the Sony versus Microsoft conversation, Nintendo has yet to weigh in. Until now.
“We’re more worried about piracy and we think used games are a whole other story,” Miyamoto continued. “In fact, from our perspective you want to create a game that people will want to keep and keep playing for a long time. That’s the approach that we always take and that’s the best way to avoid used games.”
Miyamoto-san has obviously (not) been listening to me. I’ve been saying the same thing over and over since publishers and developers first started complaining about used game sales. If you want people to stop selling your game, and other people to stop buying it second-hand, make a game that people want to keep. They don’t even have to keep it forever, they just have to keep it up to the point that selling it isn’t practical and everyone who was interested in that particular game has already purchased it or moved on.
Halo is a great example, I’ve never traded or sold a Halo game and neither have the majority of my friends that I regularly play Halo with. Halo 3 was such a great game that we were still playing the multiplayer regularly, two years later. When we needed a break from multiplayer, we jumped into the co-op campaign. On a more personal note, I have played a ridiculous amount of Dark Souls. I own it on the Xbox 360 and the PC and have over 300 hours on it across both copies. Dark Souls was released over a year and a half ago and I still pick it up every now and then. This isn’t even to mention the fact that I still have my original copies of Final Fantasy 7, 8, and 9.
Developers and Publishers need to stop blaming consumers for not keeping mediocre games with six hour campaigns, and start focusing on making their games more enjoyable for the long term. This is, and always has been, the solution to the used games issue and it’s time consumers demanded more.